The Build of The George

A new chapter on Elizabeth Street

Set in one of Launceston’s most iconic precincts, The George Hotel brings modern accommodation to a site rich with history. 

Sharing its footprint with the long-standing Colonial Hotel Launceston and Three Steps on George Bar & Restaurant, The George was designed with purpose: to introduce elegant, space-savvy stays without disrupting the character of its surrounds.

The project was a bold undertaking, one that carefully balanced heritage, progress, and community.

Reimagining heritage for the modern traveller

Completed in 2025, The George Hotel delivers 38 contemporary guest rooms, tucked behind the familiar façade of Launceston’s Georgian streetscape. While the build sparked community conversation around style and scale, key design amendments ensured the final vision paid respect to the past, with muted tones, integrated materials and retained streetside charm.

  • Lead Architect
    DDA Denman Architects

    Project Leads
    Exceed Engineering
    EST

    Build Partners
    Beardwood Group
    Fairbrother Joinery
    Degree C
    Rossetto Tiles
    JAK Plumbing

  • Crisp Designs
    Choice Carpets Burnie x Signature Carpets x Megan Park Collaboration

    Commercial Window Coverings Gilston Interiors Launceston

A modern hotel room with a large bed, wooden headboard, and a balcony with outdoor seating overlooking a cityscape and hills.
Modern bathroom with marble walls and patterned tile floor, featuring a wooden vanity with a marble countertop, double sink, gold fixtures, a rainfall shower head, and toiletries.
Balcony overlooking city skyline with rooftops, trees, and hills under a clear blue sky, with a small table set with a bottle of champagne and two glasses.
Modern kitchenette with pink wall, marble countertop, gold faucet, black stovetop, and wine bottle with glasses, in a hotel room.
Modern building with brick columns, large windows, and wooden slat outdoor panels under a blue sky.
Modern bathroom shower area with blue tile walls, a rain shower head, marble wall, and a skylight letting in natural light.

A Respectful Evolution

This development represents the first construction on the site since 1806 - a significant moment in Launceston’s architectural evolution. The final result reflects collaboration, care and commitment to both modern needs and local identity.

The George Hotel now stands as a thoughtful extension of The Colonial, offering guests the best of both worlds. Modern comfort, heritage charm, and a location that truly connects you to the soul of Launceston.

Aerial view of a city street with parked cars, buildings with mixed architectural styles, and hills in the background on a clear day.
Aerial view of a cityscape with a mix of commercial and residential buildings, parking lots, and a river in the background under a clear blue sky.
Aerial view of a city street with modern and historic buildings, parked cars, and a church with orange brick architecture in the background under a blue sky.
Exterior view of a brick building with a green and red door, a sign for "Thrills Tea" on the side, and a small outdoor seating area with a table, bench, and umbrella. The sidewalk and street with cars are visible.